Toka Tools is a brand introducing eco-microblading pens. In a world driven by mass production, an abundant number of plastic waste, especially in the PMU industry, ends up in our landfills. So inspired by sustainable living and after months of hard work and dedication, they have introduced the idea of a more sustainable, eco-friendly tool - Toka.

The project's main objective is to create a visual identity that conveys brand attributes like eco-friendly, sustainable, elegant, professional, clean, and product efficiency indicating the new world including the name initials. They wanted complete art direction for the brand on the same lines as the packaging, social media, website banners, visiting cards & other branding collaterals. 

We designed the logo keeping in mind all the above attributes to convey the real feel of the brand. The logo was created in line art and the font selected is clean, round & sans serif to compliment the logo and bring a balance. The color palette chosen is gold and earthy tones to bring a fresh & distinctive vibe to the brand. The result is a timeless and fresh brand, brand elements, and website that are consistent with the project values.