Client: Canadian Breast Cancer Network (CBCN) Completion: Nov 2024 *Volunteer Position

CBCN is Canada’s only patient-directed national breast cancer health charity, dedicated to amplifying the voices and concerns of breast cancer patients. The organization focuses on education, impactful advocacy initiatives, and fostering a strong information-sharing network.

For CBCN's 30th anniversary, I was tasked with creating a comprehensive series of graphics to increase donations and promote education. The project deliverables included social media graphics, website banners, a 30th-anniversary landing page, funding and scholarship proposal designs, infographics, email marketing materials, and custom email signatures. Due to a confidentiality agreement, non-public work cannot be shared.

I designed a cohesive series of graphics, including banners, social media assets, email signatures, and infographics, that aligned with CBCN's brand guidelines. Each piece was carefully tailored to meet the unique needs of its platform while maintaining visual consistency across the campaign.

Visit The Landing Page Here

Working on this project strengthened my ability to create visually cohesive designs across multiple platforms while adhering to strict brand guidelines. Attending monthly meetings with CBCN’s team allowed me to learn and collaborate with team members. This ensured that the designs aligned with the organization’s goals and messaging. It also taught me how to adapt my designs to meet the needs of different audiences, from donors to patients, ensuring that every piece was visually appealing and purpose-driven.