SEEN is a vibrant creative community that started as an online blog and has now expanded into a magazine. Dedicated to supporting young artists, SEEN showcases the latest in exhibitions, fashion, photography, and music. With a quarterly print publication and a growing online presence, SEEN is a dynamic platform for bold and innovative voices. The client is seeking a brand refresh that captures the essence of their creativity. As well as magazine concepts for their spring issue and a redesign of their current landing page.

SEEN is a community built for creatives, and the branding must embody that essence. The brand demands attention with its bold and engaging personality, and it must resonate with the arts community. Typography plays a critical role, and I hand-illustrated the logo, infusing it with personality and fun. To reflect the brand's vibrant personality, curated a bold colour palette that encapsulates the fun and creative energy the brand is built.