Email Marketing System Overhaul for Teacher Educator

This teacher educator runs a membership programme and multiple courses for teachers, using Kajabi for course delivery and Thrivecart for some product sales. Kajabi's limited email capabilities meant she couldn't create the sophisticated automations and segmentation she needed to properly nurture her 15,000-subscriber community.

I migrated her email marketing from Kajabi to Kit while keeping her courses and purchase systems in place, then connected everything together so her tech stack worked seamlessly.

Complete email list migration from Kajabi to Kit (15,000 subscribers)

Zapier integrations connecting Kajabi purchases → Kit automations

Zapier integrations connecting Thrivecart purchases → both Kit (for email automation) and Kajabi (for course access)

Member onboarding automation with custom field tracking (membership start dates)

Smart freebie delivery system that checks if subscribers already received other freebies to avoid duplicate welcome sequences

Automatic removal of members from lead generation automations

List cleaning automation to maintain email health

Her email system is now dramatically clearer and more powerful. She can see exactly what's happening with each subscriber, automate member communications based on their start date, and deliver targeted emails based on which courses or freebies people have. The automated list cleaning keeps her deliverability strong, and the smart freebie system prevents subscribers from getting bombarded with repetitive welcome emails.

The integration between Kajabi, Thrivecart, and Kit means purchases automatically trigger the right access and email sequences without any manual work.

Platform Migration to Kit

Email Automation Setup

List Segmentation Strategy

Email Growth Strategy