Non-Profit Email Migration & Automation Strategy

This non-profit had been using Mailchimp but lacked the detailed subscriber information and segmentation capabilities they needed to communicate effectively with their diverse audience. They wanted to send more targeted, relevant emails to donors, recurring supporters, event attendees, and programme participants, but their current setup made this nearly impossible.

I migrated their 2,000-subscriber list from Mailchimp to Kit and rebuilt their email system from the ground up with strategy at the centre.

Complete platform migration from Mailchimp to Kit

Recreated existing automations, optimised for Kit's capabilities

Built new automation sequences including welcome flows, donor nurture sequences, and programme-specific communications

Designed segmentation structure for donors, recurring donors, event attendees, product purchasers, and programme participants

Strategic tagging system to track engagement and interests

The organisation now has a much clearer, more organised email setup that allows them to send targeted messages to specific audience segments. Their team can easily see who's who in their community and communicate accordingly, making their email marketing more effective and less overwhelming to manage.

Email Marketing Audit

Platform Migration to Kit

Email Automation Setup

List Segmentation Strategy

Subscribers Import