Marketing System Development for Business Coach

This business coach was pivoting to work with leaders in larger organisations. He had a strong presence on LinkedIn generating leads, but no email marketing system, no clear content strategy, and a website that didn't reflect his new positioning. Potential clients would book discovery calls, but there was no follow-up system or nurture process in place.

Rather than just setting up email automations, we started with strategy. I worked with him to clarify his marketing approach, map out his customer journey using my marketing circles framework, and develop a content strategy that worked with his LinkedIn presence.

Email marketing system built from scratch in Kit

Calendly integration for automated booking confirmations and follow-up sequences

Discovery call automation (preparation emails, post-call nurture)

Paid session booking automation with confirmation and preparation emails

Marketing circles mapping to clarify his customer journey

Content strategy development aligned with his offers and audience

Brand positioning work that led to a complete website redesign (with another provider)

He now has a complete marketing system that works automatically. LinkedIn leads flow into his email system, discovery calls are supported with automated preparation and follow-up, and he has a clear content strategy guiding what to create and share. His positioning is sharper, his client journey is clearer, and the entire process runs without constant manual work.

Marketing Strategy

Email Automation Setup

Email Growth Strategy

List Segmentation Strategy