Foot Action: "Summer Hustle"

Luca Rojas

Designed to incubate cultural awareness around Foot Action as a brand for millennial streetwear consumers — for whom “humor” and “hip-hop” represented major passion points — Luca wrote and developed an original short-form content series aligned with the brand’s “Summer Hustle” campaign. The series featured hip-hop legend and trap godfather Gucci Mane offering financial and personal guidance to aspiring entrepreneurs, along with his colleagues, MadeinTYO and Cousin Stizz.
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Posted Jan 22, 2024

Multiplatform content series for Foot Action, designed to incubate cultural awareness amongst diverse consumers.

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