Foot Action: "Summer Hustle"

Luca Rojas

Designed to incubate cultural awareness around Foot Action as a brand for millennial streetwear consumers — for whom “humor” and “hip-hop” represented major passion points — Luca wrote and developed an original short-form content series aligned with the brand’s “Summer Hustle” campaign. The series featured hip-hop legend and trap godfather Gucci Mane offering financial and personal guidance to aspiring entrepreneurs, along with his colleagues, MadeinTYO and Cousin Stizz.
Watch on YouTube
Like this project

Posted Jan 22, 2024

Multiplatform content series for Foot Action, designed to incubate cultural awareness amongst diverse consumers.

ABSOLUT: "ABSOLUT Truth"
ABSOLUT: "ABSOLUT Truth"
Netflix: "First Time I Saw Me"
Netflix: "First Time I Saw Me"