Netflix: "First Time I Saw Me"
Luca Rojas
Aimed at positioning Netflix as a trailblazer for multicultural programming and LGBTQIA+ inclusive narrative content, Luca wrote and developed a multi-platform content series featuring testimonials from actual Netflix consumers, representatives from a variety of BIPOC-focused press outlets, and a selection of high-profile Netflix creators including Spike Lee and Ava DuVernay. The series focused around individuals of color speaking candidly about the first time they ever identified with a character on screen, igniting a conversation about diversity, race, and representation in popular media.
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Posted Jan 22, 2024
Multicultural short-form content series for Netflix, designed to elevate awareness around the brand as a pioneer in diverse programming.
