Web3 Marketplace

Luka Pavlicic

UX Designer
Product Designer
Product Strategist
Figma
The Football Company

The Football Club Marketplace

Building functional web3 marketplace for the Football Club where user could buy/trade digital assets.

More about

As the marketplace evolved and expanded its user base, the transition from Web2 to Web3 for first-time blockchain users was made seamless and natural. The initial MVP version targeted advanced users who understood the complexities of blockchain wallets. However, as more users were onboarded, the platform introduced a gradual and user-friendly learning curve for newbies.
Smooth Web2 to Web3 transition for first-time blockchain users.
Multiple buying options: Wallet or credit card.
Simplified and user-friendly buying experience.
Improved trading flow with a better notification system.
Introducing filter options for easy search and navigation.
Concept development for bidding (early stage).
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