Web3 Football Fantasy App

Luka Pavlicic

Product Designer
Product Strategist
Figma
The Football Company

The Football Club app

When I joined the startup, the app was already up and running in its early stages. However, my primary focus was on crafting fresh concepts and enhancing existing features, all while keeping a keen eye on aligning with both business objectives and customer needs.
Collaborating within a team, we worked diligently to introduce new elements that brought additional value to the users of the app.
This involved brainstorming innovative ideas, refining existing functionalities, and ensuring that our efforts were centered around delivering meaningful solutions that resonated with our target audience.
By harnessing our collective creativity and understanding of user preferences, we were able to enrich the app's offerings and make it more impactful in meeting the evolving demands of our customers.

Values I created (with my team)

Introduced new boost items for the game, enhancing gameplay experience
Revamped game details page with a clearer content structure for better user understanding
Updated lineup feature with boost options, providing users with strategic optimization capabilities
Enhanced the summary screen to offer more detailed information about achievements and rewards
Redesigned the login flow for a seamless and intuitive user experience
Please note that although the app is still available on app stores, no further updates have been made due to the company didn't close another investor rounds.
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