BLN and RCN Timeline Animation Project

When BLN Software prepared to launch their rebrand, they didn't want to just drop a new logo and move on. They wanted context—a way to show their audience how the brand had evolved and why the new identity made sense as the next chapter.

An animated timeline felt like the right fit: a visual walkthrough of BLN's history that could set the stage for what was coming next.

I led the project from start to finish, working with the BLN team to make sure the animation fit their vision.

Our challenge was figuring out how to make years of brand history engaging, interesting, and concise enough to watch.

The BLN timeline launched alongside the rebrand to a positive response, which prompted the executive team at RCN Capital to request a similar animation for the company's 15th birthday celebration. We took the foundational concept of the BLN animation & expanded upon it, making it longer, more detailed, and designed to remind employees of everything they'd built together.

I took the same approach—leading the project end to end, working with marketing to shape the narrative—but expanded the scope to encompass RCN's 15-year history, as well as its internal audience of dedicated employees.

These projects were executed consecutively to internal praise, and were integral in fostering a renewed sense of belonging, importance, and ownership among employees.