The goal was to position a brand of first aid medical kits, originally designed by and for the military, for success in the B2C market in Europe. The target audience includes active travelers, adventurers, humanitarians, journalists, and others going to remote locations.
A brand strategy, positioning, name, and identity were required.
0 likes · 17 views · Jan 16, 2025
The goal was to position a brand of first aid medical kits, originally designed by and for the military, for success in the B2C market in Europe.