Far West Roofing: Utah Roofing Contractor Website in WordPress

Far West Roofing is a roofing contractor based in Bluffdale, Utah, serving Salt Lake City and the surrounding areas since 1994. They handle residential and commercial roofing, roof repair, replacement, installation, industrial roofing and rain gutters.

I designed and developed their website in WordPress + Elementor. The goal was a modern, trustworthy site that ranks for local roofing searches and turns homeowners and property managers into phone calls and quote requests.

Live site: farwestroofing.com

Local competition. Roofing is one of the most competitive local markets, so the site had to win trust in seconds and make contacting the company effortless.

Many services, two audiences. Homeowners and commercial clients need different messages, plus dedicated pages for each service.

Big-ticket decisions. A new roof is a major expense, so the site needed to show financing options and proof of quality.

Mobile callers. Many leads come from phones, often during a roofing emergency.

A cinematic hero with a Utah mountain backdrop and the badge "Utah's Premier Roofing Contractor".

Two clear calls to action: Call (801) 253-7799 and Get a Quote.

A trust bar showing the BBB A+ Rating, Best of State, Slice Finance and Zions Bank.

Below that:

Each service has its own SEO-structured page, covering residential, commercial, repair, replacement, installation, industrial, apartments and condos, and gutters. Every page includes a process walkthrough, roofing options, benefits, FAQs and repeated quote CTAs, so each one can rank for its own local keywords.

A dedicated financing page, powered by Slice, explains:

the loan limit;

instant approval and fixed rates;

stage funding and no hidden fees.

A 4-step "How It Works" process removes price objections, and an Apply Today button sits throughout the page.

A focused quote form with a roof-service dropdown and spam protection, plus direct phone, email and headquarters cards and an embedded service-area map.

Every page is tuned for phones:

tap-to-call buttons;

stacked service cards;

readable typography;

fast-loading images.

Homeowners can call or request a quote in seconds.

The site runs on Elementor global colours and fonts:

Colours: primary navy #011F25, accent navy #023047, teal #219EBC and orange #FB8500.

Fonts: Outfit for headings and Inter for body text.

This keeps every page consistent and easy for the team to update.

Custom WordPress + Elementor design and development

Lead-focused homepage with click-to-call and quote CTAs

SEO-structured pages for every roofing service

Roof financing page and application path

Quote form with spam protection, plus a service-area map

Google reviews, awards and certifications sections

Blog for local SEO content

Fully responsive, mobile-first design

Far West Roofing now has a live, professional website that matches its reputation. It presents decades of experience, credentials and financing clearly, and gives every visitor a fast path to call or request a quote on desktop or mobile.