Petite Sweet Shop: Brand Identity & Custom Shopify Store
View completed workpetitesweetsshop.com
Overview
Petite Sweet Shop is a small-batch cookie gift shop in Ogden, Utah. It sells hand-pressed pizzelles and cookies in a matte black keepsake box, with the customer's words printed in gold on the lid. It's perfect for thank-yous, client gifts and team onboarding.
I created the complete brand identity and designed and developed a custom Shopify store built around one idea: say it sweetly. My work covered:
the logo system, colour palette and typography;
the brand voice and the brand board;
the store graphics;
a custom Shopify theme with an interactive gift-box builder.
Live site: petitesweetsshop.com
Petite Sweet Shop homepage hero: Say it sweetly, on the lid
The Challenge
Turn a box of cookies into a gift. The product is personal, with a message on the lid and a note card inside, so the store had to sell a feeling, not just a cookie.
A custom ordering flow. Customers choose a box size, mix treats, write the lid and sign a note card. Standard Shopify product pages can't do that.
Two audiences. Individuals sending a thank-you, and companies ordering boxes for clients and teams.
A brand from scratch. The business needed a premium, cohesive identity that works on a box lid, a phone screen and a sticker.
The Solution
1. Brand identity and logo system
Petite Sweet Shop logo system: primary logos, app icon and favicons
Logo: a flowing script "Petite" over a spaced serif "Sweet Shop", with a pressed pizzelle rosette between two fine gold rules.
Variants: versions for dark and light backgrounds, an app icon and favicons.
Usage rules: clear space, smallest size, and what never to do with the logo.
2. Colour palette inspired by the product
Petite Sweet Shop colour palette: Licorice, Parchment, Cinnamon, Pizzelle Gold and more
Every colour comes from the shop itself: the matte black gift box, the parchment note cards, cinnamon spice, pizzelle gold and lilac thank-you stickers.
Core colours: Licorice, Parchment, Shortbread, Cinnamon and Pizzelle Gold.
Supporting tones: Royal Icing, Cocoa Dust, Antique Gold, Thank-You Lilac and Crumb.
Contrast: checked for accessible text.
Proportions: a defined 60/25/10/5 split.
3. Typography and voice
Typography: Fraunces, Figtree and Pinyon Script with note-card font options
Fonts: soft Fraunces serifs for headings, Figtree for body and UI text, and Pinyon Script for signature moments.
Note-card fonts: customers choose from four fonts for their card.
Voice: a "gracious host" tone guide: short, warm and specific, with clear "we say / we never say" rules.
4. Custom Build-a-Box builder
Build-a-Box: choose a size, fill it, write the lid and sign the note card
The heart of the store is a custom box builder inside the Shopify theme:
Choose a box: Small (4), Medium (8) or Large (12).
Fill it with pizzelles and cookies, with a live treat counter.
Write the lid: choose a saying for free, or add your own words.
Sign the note card: a live preview with a choice of script fonts.
A "Your box" receipt totals the box, lid, note card and each treat in real time, and the box goes into the cart in one click.
5. Shop, product pages and contact
Shop with gift boxes and treats, product page and contact form
Shop: gift boxes by size, plus a treat catalogue.
Price explainer: a "How the price adds up" section shows exactly what a box costs.
Product pages: a warm, editorial layout with "Good to know" details and more treats.
Contact: a note-style form with topic chips for orders, team boxes and pickup.
Corporate gifts: a dedicated "Ordering for a team?" section.
6. Brand board and interface kit
Petite Sweet Shop brand board scroll
Interface kit: pill buttons, filter chips, product card and box selector
The full brand board documents the logo, colour, typography, voice, interface and photography rules. The interface kit covers:
cinnamon pill buttons;
filter chips;
14px card corners;
the product card;
the box selector.
Together they keep the store and its packaging consistent.
7. Mobile-first shopping
Mobile home, shop and product pages
Most gifting happens on phones. The whole build-a-box flow is designed for one-thumb use:
stacked size cards;
large +/– steppers;
a receipt that's easy to read.
Key Features
Complete brand identity: logo, palette, typography and voice
Brand board with logo, app icon, favicons and usage rules
Custom Shopify theme built from scratch
Interactive Build-a-Box builder with a live receipt
Personalised gold lid text and note cards with font choices
Gift boxes, treat catalogue and a price explainer
Corporate and team gifting section
Warm, editorial product pages
Fully responsive, mobile-first design
Full Petite Sweet Shop homepage
Results
Petite Sweet Shop launched with a distinctive, premium brand and a custom Shopify store that makes personalised gifting simple. Customers choose, fill, write and sign a keepsake box in a few taps, and every touchpoint, from favicon to gold lid, feels like the same thoughtful brand.
Launching a food, gifting or boutique product brand? I can design the brand and build the Shopify store. Inbox me.
Keywords: Shopify developer, custom Shopify theme, Shopify store design, brand identity design, logo design, bakery website, cookie gift box shop, product builder, personalised gifts e-commerce, Utah small business website.
0 likes · 2 views · Nov 9, 2026
Brand identity and a custom Shopify theme for a small-batch cookie gift shop in Ogden, Utah, with a Build-a-Box builder, personalised gold lids and note cards, plus a full brand board, logo system and mobile-first store.
