Spation - Launch Spot | Brand Commercial
Riccardo Landi
The Concept
Short commercial for Spation, an Italian coworking network, highlighting the sharp contrast between the chaotic distractions of working from home and the focused tranquility of a dedicated workspace.
The Role
Co-conceived the commercial concept and executed the full production solo, managing cinematography, camera stabilization, editing, sound design, and color grading.
The Vision
Built around a distinct sensory shift from domestic noise to quiet productivity.
Utilizing precise sound design and smooth vest-stabilized camera movement, the narrative emphasizes the jarring transition between work-from-home clutter and the serene, high-focus environment of a modern coworking space.
The Toolkit
Production (On Set):
Camera: Blackmagic Pocket Cinema Camera 6K
Lenses: Sigma 18-35mm f/1.8 DC HSM Art
Grip & Stabilization: Flycam Redking Stabilizer with Vest Rig
Post-Production:
DaVinci Resolve Studio (Editing & Color Grading)
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Posted Sep 3, 2026
Commercial for Spation coworking spaces. Contrasting WFH chaos with workspace focus through dynamic sound design and smooth motion.
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