A dark, urban music video for independent artist Jan’s electronic track "Rossetto Nero," contrasting high-fashion elegance with a rebellious punk aesthetic.
The Role
Co-conceived the project with the artist and executed the entire production solo, managing cinematography, editing, and color grading.
The Vision
Inspired by the song's electronic drive, we designed a narrative transition from pristine perfection to gritty rebellion.
The video opens in a stark white studio setting highlighting the artist's elegant style.
Once her look is ruined, the narrative shifts to gritty urban locations, unlocking a punk-inspired energy that balances raw attitude with her distinct femininity.