Puffy |UGC AD for E-commerce (Mattress brand)

Puffy, a mattress brand, wanted to elevate her video ads to reach a broader audience and establish their sales to bigger audiences.

When they approached me, they faced several challenges:

Their ads that were currently running had lack in quality.

Their content team needed some help with the creative direction part and they wanted to know more about how to scale their visuals with AI.

I made a research about the DTC mattress niche and what was working in that niche, for that i used Foreplay to search them, after that i got the concept i wanted and created the storyboard using Miro , i picked the upbeat music using Artlist and i write down the script with the AI voice over in ElevenLabs.

in this case i used a generative UGC AI actor with Arcads.ai.

After the research and assets compilation phase, i proceeded with editing part using Premiere Pro and After Effects.

And lastly i made a validation and verification with a proof reader and creative co workers to check if the AD was good to go 🚀.

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