Impetu - Promotional Instagram AD Video

Impetu, a clothing brand, wanted to scale their sales with facebook ads to reach a broader audience and establish their course to new audiences.

When they approached me, they faced several challenges:

Their ads that were currently running had low engagement averaging only 100 views per video.

their ads lacked cohesive visuals and content tailored for other niche audiences.

I made a research about clothing ads and what was working in that niche, for that i used Foreplay to search them, after that i got the concept i wanted and created the storyboard using Miro , i picked the upbeat music using Artlist and i write down the script with the AI voice over in ElevenLabs.

After the research and assets compilation phase, i proceeded with editing part using Premiere Pro and After Effects.

And lastly i made a validation and verification with a proof reader and creative co workers to check if the AD was good to go 🚀.

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