Scaling Backpack & Accessories DTC Brand | Google & Meta Ads

Buddhaland Co. is an Indian D2C brand that offers sustainable, ethically produced hemp backpack bags and accessories across India.

The brand started as a local store offering handmade products and has since evolved into a community-driven organization, celebrating the artisan traditions of Nepali women and family members.

Buddhaland prides itself on producing organic, eco-friendly products that are crafted by in-house artisans—delivering a natural and sustainable touch to every home.

Despite initial traction, the brand struggled with maintaining a stable Return on Ad Spend (ROAS).

High Cost Per Purchase (CPP) was affecting profitability, and scaling efforts were limited by inconsistent ad performance.

Audience Targeting: Identifying and expanding to the right audience segments while staying true to the brand’s eco-conscious ethos required a tailored approach.

The brand required a data-driven approach to better understand what resonated with their target audience and to refine their messaging.

Conducted a deep dive into the competitive landscape, analyzing other sustainable and lifestyle brands. This helped Buddhaland Co. position itself uniquely in the market by refining its messaging and emphasizing its commitment to organic, handmade, and ethical production.

Implemented A/B tests to identify high-performing ad creatives, messaging styles, and visuals that resonated most with eco-conscious audiences. We quickly scaled the winning ads for maximum impact.

Developed a simplified campaign structure that allowed us to test and analyze what worked best. This structure included distinct campaigns for different stages of the customer journey—awareness, consideration, and conversion.

Crafted special offers for festive seasons and relevant occasions, aligning with the purchasing behavior of the target audience. These offers helped capture attention during peak buying periods.

Built lookalike audiences based on the brand's most engaged customers. This strategy helped expand the reach to new, highly relevant prospects, driving more quality traffic.

Maintained close communication with the client to stay aligned with their vision, and utilised feedback from potential customers to refine messaging. Monitored campaign performance daily to adjust ad copies, creative, and targeting for continuous improvement.

85% Sales Increase: In the last few months, Buddhaland Co. saw an 85% increase in sales compared to the previous month, demonstrating the impact of our strategic approach.

Significant ROAS Growth: Improved ROAS from 2.35 to 3.46, a 47.52% increase,

Reduced Cost Per Purchase by 37%: Through precise targeting and creative optimization, we reduced the average cost per purchase from ₹765.11 to ₹481.41, resulting in more cost-efficient conversions.

Consistent Month-on-Month Growth: Over the course of 9 months, Buddhaland Co. experienced steady growth in sales and a stronger digital presence, building a sustainable foundation for future growth.