Scaling Dubai Based Sneaker Brand to 455K+ Sales

Sneakersouqq is a Dubai-based e-commerce brand that offers premium sneakers and streetwear to fashion-forward customers. With a focus on authenticity, variety, and timely delivery, Sneakersouqq set out to establish itself as a go-to marketplace for sneakerhead and streetwear enthusiasts.

Starting from Scratch: As a new brand in the competitive e-commerce space, Sneakersouqq faced the challenge of building its presence from zero while aiming for fast growth.

Competitive Landscape: Competing in a saturated market with several established players required a sharp focus on differentiating the brand through creative strategies and targeted communication.

Maximising ROAS: With a limited budget, the brand needed to see a high Return on Ad Spend (ROAS) to ensure sustainable growth and profitability.

Ad Campaign Pauses: April to May campaigns were paused due to personal constraints and website issues. This downtime impacted momentum, requiring a stronger restart in June.

Budget Optimization: Allocating budget effectively across campaigns for products with varying price points. Tackling the challenge of higher competition during Q4, especially in November and December, which drove up ad cost in auctions.

Creative and Strategy Shift: Transitioning from Meta Ads to Google Ads from July onwards due to profitability and operational ease.

Deep Competitor Analysis: To stand out, we conducted a thorough competitor analysis. We examined competitors' creative tactics, communication styles, and market positioning to identify areas where Sneakersouqq could differentiate itself.

Campaign Structure for Experimentation: Built a flexible a n d scalable campaign structure designed to test various creative angles, messaging styles, and audience segments. This allowed us to quickly identify winning strategies a n d scale successful campaigns.

Data-Driven Strategy: We leveraged data insights to refine audience targeting and messaging. Patience was key as we carefully analyzed which audience segments and messaging resonated best with our target demographic.

Clear Communication & Alignment with Client: Constant collaboration with the client ensured our strategies aligned with their vision. We also gathered feedback from customers, which helped us fine-tune our campaigns and optimize the customer journey.

ROAS Optimization: By continually monitoring campaign performance, we were able to optimize ad spend and significantly increase ROAS within a short period.

In just two months of inception of the online store and running ads, we grew Sneakersouqq's sales from scratch to a n impressive AED 53,818.02.

• Average ROAS jumped from the initial stages to 4.2, a 733% increase over the two-month period.

• The brand saw a 645% increase in sales in the second month, driven by a data-backed, strategic approach to targeting and messaging.

• With clear insights into what worked, we have laid out a plan for further growth by doubling down on winning strategies and digging deeper into the data.

• Annual Sales: AED 455K+

• Overall ROAS: 6.06

• CPA: AED 152

• AOV: AED 950

• November 2024: Sales - AED 101,243, ROAS - 9.68, Achieved with efficient budget allocation and optimized campaigns.

• December 2024: Sales: AED 114,744, ROAS: 6.40 (slightly lower due to increased auction competition during the holiday season). Increased retention with upselling and cross-selling strategies, improving customer lifetime value (LTV).