No Need to Fly- Deutsche Bahn
Sumbo Pinheiro
Every spring, Deutsche Bahn communicates its Sparpreis Offer, especially to its young consumers who love to travel. We turned the pressures of social media to travel around the world (with a hefty price tag) into an affordable experience right in Germany. We showed ‘exotic’ locations around the world and found similar places around Germany for a more reasonable travel price. So, consumers don’t have to travel far to experience more.
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Posted May 5, 2024
Created the concept for the Deutsche Bahn campaign
