Looking to define the personality of your brand on social media? I've designed a complete process to give you an idea of how I can manage your social media.

The challenge? Set up a digital presence for an Ed-Tech start-up. At the time, the company did not have much followers, so I decided to define the personality of the brand, ideated content on the line of their message, and build a community.

Established a strategy and schedule to post.

Ideated content in the form of carousels, stories, posts, and reels.

Wrote short pieces of content for the carousels.

Set up a Key Performance Indicators (KPI) to measure the performance of content and campaigns.

Collaborated with graphic designers.

I started by understanding the goals and message they want to send.

Did a competition analysis - what other brands in the same space doing on social media.

Researched on current trends to get insights.

Found a middle point where the brand can add value to the users.

Ideated and wrote content pieces for social media channels.

Reported the performance of campaigns and post.