West Pea Cafe
Lauren Pitman
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Posted Dec 7, 2023
West Pea: Brand design, menu design, loyalty cards, social media, and illustration.
West Pea, a new and fresh café located in the heart of Leederville. The goal was to create a space that was minimal, with a balance of contemporary and approachability to target families and Perth foodies, who are down for a nourishing feed.
Primarily serving up healthy and fresh goods, the development of the West Pea brand identity consists of a clean and natural colour palette to reflect their fresh and healthy nature. This was paired with funky mug illustrations to give it a more fun and approachable atmosphere, to appeal to the wide audience of both families and Perth foodies.
