Norwegian Cruise Line · eCommerce Conversion
Igor Rodriguez
eCommerce UX Lead for a Major Cruise Line
eCommerce UX lead in partnership with VP and Director-level stakeholders at Norwegian Cruise Line.
What Was There
What Was There
Benchmark & Research
Ran user research and competitive analysis that directly shaped design decisions.
Benchmark
Wireframes
Delivered high-fidelity prototypes for major site updates, working through multiple rounds of iteration.
Wireframes
Exploration
Led the redesign of core conversion flows, improving usability and conversion across the primary web experience.
Exploration
Branding Implementation
Branding Implementation
Results
Improved usability and conversion across the primary web experience through research-driven design decisions and close partnership with VP and Director-level stakeholders.
Results
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Posted Jul 24, 2026
eCommerce UX lead for Norwegian Cruise Line. Redesigned core conversion flows and delivered research-driven prototypes in partnership with VP and Director-level stakeholders.
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Timeline
Jan 1, 2019 - Jan 1, 2020
Clients
Norwegian Cruise Line
