Full-funnel GTM engagement for a
Daniela Oliveira
Full-funnel GTM engagement for a B2B SaaS platform serving regulated industries. Identified a positioning gap between how the product was marketed and why buyers actually converted. Repositioned around compliance risk and business continuity — driving a 34% increase in demo requests, ~26% MRR growth, and a 4x+ return on paid ARR over 6 months.
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Posted Apr 14, 2026
Full-funnel GTM engagement for a B2B SaaS platform serving regulated industries. Identified a positioning gap between how the product was marketed and why bu...
