Google Ads audit for a bioabsorbable polymer manufacturer struggling with lead quality. Evaluated campaign structure, conversion tracking, keyword strategy, and geographic targeting. Identified that campaigns were attracting academic researchers instead of commercial buyers, and delivered a restructured campaign plan and LinkedIn strategy to improve pipeline quality.
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Full-funnel GTM engagement for a B2B SaaS platform serving regulated industries. Identified a positioning gap between how the product was marketed and why buyers actually converted. Repositioned around compliance risk and business continuity — driving a 34% increase in demo requests, ~26% MRR growth, and a 4x+ return on paid ARR over 6 months.
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A comprehensive go-to-market strategy for an early-stage B2B SaaS tool built for hotel operations — covering positioning, audience, channels, and execution across a 3-month runway