Full-funnel GTM engagement for a B2B SaaS platform serving regulated industries. Identified a positioning gap between how the product was marketed and why buyers actually converted. Repositioned around compliance risk and business continuity — driving a 34% increase in demo...
A comprehensive go-to-market strategy for an early-stage B2B SaaS tool built for hotel operations — covering positioning, audience, channels, and execution across a 3-month runway