We mapped the existing WordPress site before touching design: every page, form, and integration that had to survive the move. The priorities were clear, preserve search equity through the migration, keep HubSpot wired into the funnel, and meet GDPR requirements for an EU-facing B2B audience. From there we structured the site around how food-and-beverage buyers actually evaluate a data platform: the problem (fragmented, siloed data), the capability (forecasting, retention, cross-sell), and the proof.