Project Overview

We partnered with ArtisTrade to create their complete brand identity and digital platform from the ground up. This comprehensive project encompassed everything from logo design to website development, creating a cohesive brand experience that positions ArtisTrade as a leader in secured finance technology.

ArtisTrade is a leading technology provider in the secured finance sector, serving various financial institutions from large public banks to owner-operated transportation companies. They specialize in providing solutions for Factors, Asset-Based Lenders, and Supply Chain Finance providers.

The primary objectives included:

Developing a complete brand identity from scratch

Creating a platform that effectively communicates complex financial solutions

Showcasing multiple product offerings for different customer segments

Building an intuitive interface for financial professionals

Demonstrating the platform's value proposition across various industries

We delivered a comprehensive branding and digital solution:

Created a distinctive logo design that reflects financial technology innovation

Developed a complete brand identity system and guidelines

Crafted professional copywriting that speaks to the financial sector

Established a consistent brand voice across all platforms

Built the entire platform using Framer's advanced capabilities

Created smooth, professional animations and transitions

Developed custom interactive elements to enhance user engagement

Implemented responsive design for cross-device accessibility

Optimized performance for a seamless user experience

The new brand and platform successfully:

Establishes a strong, professional brand presence in the FinTech space

Presents a cohesive visual identity across all touchpoints

Clearly communicates complex financial solutions through intuitive design

Provides engaging user experiences through custom animations

Demonstrates operational benefits across industries

Supports business development initiatives