Funday Fruit Chews: An Itemised Cry For Help

Spec radio for Funday Fruit Chews. AWARD School finalist, 2026.

THE BRIEF

One 30-second audio ad for Funday Fruit Chews, a lolly made with real fruit flavours, far less sugar and nothing artificial. Proposition: guilt-free sweets.

THE IDEA

A man's inner voice narrates his shopping as it beeps through the register, quietly justifying every item. Family-size chips for a family of one. The second bottle of wine this week. Then the Funday Fruit Chews, and for once, nothing to explain.

Line: Makes you hate yourself a little less.

THE SCRIPT

MY ROLE

Concept and script.