Brickman: Spec TVC for Brick

Spec TVC for Brick. AWARD School finalist, 2026.

THE BRIEF

Brick is a small device that locks your distracting apps when you tap your phone on it. One 30-second TVC for people who want to spend less time on their phones. Proposition: take your time back with Brick.

THE IDEA

Willpower isn't enough. So Brick gets a bodyguard. Brickman is a man made of bricks who slaps the phone out of your hand whenever life is happening: in bed, on a park bench at sunset, at dinner with friends. Every time, the man looks up and finds something better.

Then the phone buzzes. Brickman winds up, glances at the screen. It's Mum. He stops, nods and steps back into the wall, badly camouflaged.

Line: There's a better way to disconnect.

STORYBOARD

MY ROLE

Concept, script and storyboard.