Nike Field General ‘82

Cal Risin

0

Art Director

Graphic Designer

Creative Director

Nike Field General ‘82: Uniform of Manchester’s Unsung Force
With the turning of the city’s cogs motioned by each trying shift in turn, the jar of their cranking has softened since its manufacturing heyday, eased by northern togetherness, present within its creative scene. A silent spectacle not commonly caught glimpse of, these ground forces tick on while the city rests. Working from sunken laboratories and backstreet studios, they are faces in the crowd connected by the pride in their work – doubled in the fruits of their efforts. Alive still, the hum of a worker bee parts to white noise.
By the same ilk, a story that goes as often unspoken is that of the Nike Field General. Moving through a decade long halcyon period post the brand’s inception, a crimson Swoosh adorned a new athletic original in the year of ’82. Adorned with leather and ballistic nylon, defining streamlined subtlety with a jet-black base and versatile silhouette, its intentions toward the track and field market yet laid causation to a short-lived debut. Off the field: off the grid. Hence, with the reiterated Field General ’82 outline premiering its first appearance in 40 years, the sneaker’s incubation in the archives has preserved it from hype culture, entering an era appreciative of classic dressing and longevity. The pair then stands an apt uniform for the low-key labourer, equipped to work a day in the life of a Mancunian.
Like this project
0

Posted Jun 18, 2024

From ideation to final execution, I oversaw the whole project. Including concept creation, creative direction, graphic design and casting.

Likes

0

Views

1

Clients

Nike

Tags

Art Director

Graphic Designer

Creative Director

Cal Risin

Multi-disciplinary creative, with high attention to detail.

The Beautiful Sinners - 'Sinners Club' EP
The Beautiful Sinners - 'Sinners Club' EP
PLUSMINUSEQUALS x Wray & Nephew
PLUSMINUSEQUALS x Wray & Nephew
adidas SL 72 RS
adidas SL 72 RS