Working closely with Manchester-based alternative band The Beautiful Sinners, I have conceptualised and created their visual identity, including the creative campaign for the band’s debut ‘Sinners Club’ EP. The project required me to work from concept creation, through to final execution, harnessing the unique personality of the collective through a light-hearted, tongue-in-cheek visual narrative.

Taking you on a journey to the ‘Sinners Club’, I forged a design language that enforced the heartfelt, yet fun messaging heard within the orignal ensembles featured on the five track project. I translated this into various digital and physical touchpoints, including cover artwork, event posters, press shoot, experiential elements and a full merchandise collection.