PLUSMINUSEQUALS x Wray & Nephew

To celebrate 60 years of Jamaican independence, PLUSMINUSEQUALS partnered with Wray & Nephew to host a vibrant Pre-Carnival Party. As the Art Director, I conceptualized and executed the event's visual theme, ensuring it captured the essence of Jamaican culture. I was responsible for the graphic design, creating promotional material and cohesive branding elements. Additionally, I developed motion graphics to enhance promotional and video content. Through event photography and analogue videography, I captured the energy, key moments and performances. This collaboration successfully celebrated Jamaican heritage, fostering community and cultural pride.