PLUSMINUSEQUALS x Wray & Nephew

Cal Risin

To celebrate 60 years of Jamaican independence, PLUSMINUSEQUALS partnered with Wray & Nephew to host a vibrant Pre-Carnival Party. As the Art Director, I conceptualized and executed the event's visual theme, ensuring it captured the essence of Jamaican culture. I was responsible for the graphic design, creating promotional material and cohesive branding elements. Additionally, I developed motion graphics to enhance promotional and video content. Through event photography and analogue videography, I captured the energy, key moments and performances. This collaboration successfully celebrated Jamaican heritage, fostering community and cultural pride.
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Posted Jun 24, 2024

From concept to final execution, work undertaken included Art Direction, Graphic Design, Event Photography, Videography, Video Editing, Motion Graphics.

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