The UGC videos successfully increased ZOI Creatives’ social media engagement, expanded their online reach, and effectively communicated their expertise in digital marketing. The content resonated with their audience, fostering a stronger connection and enhancing brand visibility.
Deliverables
1. Relatable Memes:
• Objective: Create humorous and relatable content to foster audience engagement.
• Content: Developed memes aligning with ZOI Creatives’ brand voice, resonating with their target audience’s sense of humor.
2. Social Media Update on TikTok’s New App (Whee):
• Objective: Inform followers about TikTok’s latest app, Whee, a platform similar to Instagram, and its implications for social media marketing.
• Content: Produced an informative video detailing the features of Whee and how businesses can leverage it for brand growth.
3. Instagram Engagement Tips:
• Objective: Provide actionable advice to boost engagement on Instagram.
• Content: Created a tutorial video explaining how adding image descriptions (found in advanced settings) can boost engagement on Instagram posts by making content more accessible.
4. The New Era of Marketing:
• Objective: Educate the audience on evolving marketing trends and ZOI Creatives’ services.
• Content: Developed an insightful video discussing the shift towards digital marketing and how ZOI Creatives adapts to these changes to benefit their clients.
Process
. Client Consultation:
• Engaged with ZOI Creatives to understand their brand identity, target audience, and marketing objectives.
2. Content Planning:
• Collaborated to identify key topics and messages for the UGC videos, ensuring alignment with current trends and audience interests.
3. Scriptwriting and Storyboarding:
• Drafted scripts and visual plans for each video, focusing on clarity, engagement, and brand consistency.
4. Production:
• Filmed and edited videos using professional equipment and software, maintaining high-quality visuals and audio.
5. Review and Feedback:
• Presented drafts to ZOI Creatives for feedback, making necessary revisions to meet their expectations.
6. Final Delivery:
• Delivered the finalized videos in formats optimized for various social media platforms, accompanied by suggested captions and hashtags.
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Posted Nov 5, 2024
Partnering with ZOI Creatives, I crafted UGC videos to boost their social media presence, engage their audience, and communicate their services effectively.