User-Generated Content (UGC) Creation for ZOI Creatives
Mus’ab Jibril
Video Editor
UGC Creator
Social Media Marketer
Adobe After Effects
Adobe Premiere Pro
Final Cut Pro
Results
The UGC videos successfully increased ZOI Creatives’ social media engagement, expanded their online reach, and effectively communicated their expertise in digital marketing. The content resonated with their audience, fostering a stronger connection and enhancing brand visibility.
Deliverables
1. Relatable Memes:
• Objective: Create humorous and relatable content to foster audience engagement.
• Content: Developed memes aligning with ZOI Creatives’ brand voice, resonating with their target audience’s sense of humor.
2. Social Media Update on TikTok’s New App (Whee):
• Objective: Inform followers about TikTok’s latest app, Whee, a platform similar to Instagram, and its implications for social media marketing.
• Content: Produced an informative video detailing the features of Whee and how businesses can leverage it for brand growth.
3. Instagram Engagement Tips:
• Objective: Provide actionable advice to boost engagement on Instagram.
• Content: Created a tutorial video explaining how adding image descriptions (found in advanced settings) can boost engagement on Instagram posts by making content more accessible.
4. The New Era of Marketing:
• Objective: Educate the audience on evolving marketing trends and ZOI Creatives’ services.
• Content: Developed an insightful video discussing the shift towards digital marketing and how ZOI Creatives adapts to these changes to benefit their clients.
Process
. Client Consultation:
• Engaged with ZOI Creatives to understand their brand identity, target audience, and marketing objectives.
2. Content Planning:
• Collaborated to identify key topics and messages for the UGC videos, ensuring alignment with current trends and audience interests.
3. Scriptwriting and Storyboarding:
• Drafted scripts and visual plans for each video, focusing on clarity, engagement, and brand consistency.
4. Production:
• Filmed and edited videos using professional equipment and software, maintaining high-quality visuals and audio.
5. Review and Feedback:
• Presented drafts to ZOI Creatives for feedback, making necessary revisions to meet their expectations.
6. Final Delivery:
• Delivered the finalized videos in formats optimized for various social media platforms, accompanied by suggested captions and hashtags.
