For the launch of Omni, an app tailored to passionate football fans, I created a promotional video campaign that highlights the app’s features, user experience, and community benefits. The project included crafting videos in three unique formats, designed to engage viewers across different platforms and maximize Omni’s reach.

1. Main Launch Video – A full-length promotional video introducing Omni’s features, user interface, and community aspect. Optimized for Omni’s website and YouTube to drive awareness and downloads.

2. Vertical Format Video – A condensed, mobile-friendly version of the launch video optimized for Instagram Reels, TikTok, and Stories. Focused on quick engagement and highlighting the app’s key features in a visually appealing way.

3. Square Format Video – A balanced format designed for social media platforms like Facebook and LinkedIn, blending visual appeal with concise messaging to engage a broad audience of football enthusiasts.

• Creative Concept & Storyboarding: Developed the launch concept to resonate with football fans and showcase Omni’s unique features.

• Multi-Platform Optimization: Created each video to fit the requirements and audience preferences of YouTube, Instagram, TikTok, Facebook, and LinkedIn.

• Dynamic Editing & Motion Graphics: Leveraged high-energy editing and on-brand motion graphics to create a visually captivating experience across formats.

• Brand Alignment: Ensured every video aligned with Omni’s brand identity, capturing the excitement and community focus that the app offers to football lovers.