A marketplace homepage has two jobs at once: sell to buyers and recruit sellers. Most only do one well.
That was the challenge in my BOLD concept, a platform that connects Shopify merchants with vetted agencies and developers.
Merchants arrive wanting someone they can trust with their store. Experts arrive wanting good clients. If the page talks to only one of them, the marketplace never fills up.
So the hero speaks to both, without splitting into two websites:
1) For merchants: a clear "Get Matched Now" action, with Shopify, Shopify Plus and Amazon logos up top so they know this is built for their world.
2) For experts: a real profile card with skills like React.js, Hydrogen and Liquid, plus "Apply to be an Expert" right beside it
3) Real faces instead of abstract icons, because hiring is about people
4) Stats on every agency card (projects completed, hours worked, customer since) so trust is built through numbers, not promises
Bold red for action, soft blue for calm, and an italic serif accent so it feels human, not corporate.
Designers, honest question:
On a two-sided marketplace, should the homepage serve both audiences, or pick one and send the other to a separate page?
0 likes · 0 views · Oct 6, 2026
A marketplace homepage has two jobs at once: sell to buyers and recruit sellers. Most only do one well. That was the challenge in my BOLD concept, a platform...
