CEH is doing important, on-the-ground work in conservation and education. But their website didn’t do it justice.

It was built on Finalsite, a platform with rigid templates and very little layout flexibility.

Like many nonprofits, CEH struggled to clearly communicate what they actually do — the work spanned education, conservation, farming, and partnerships, but it wasn’t coming through clearly.

There were multiple audiences — students, donors, researchers, schools, community partners — but no real structure guiding different users to what they needed.

We flipped the script and thought like a user first.

What would a student, donor, or partner actually want to know?

Attract schools and students for field trips and internships

Show donors the tangible impact of CEH’s work

Make it easy for researchers and partners to collaborate

With those in mind, we:

Rebuilt the sitemap around audience needs — not internal org structure. Pages were renamed, reorganised, and reprioritised.

Turned big, vague claims into clear, action-oriented copy. (“We do conservation” became “We restore native shola forests, clean up streams, and train local communities.”)

On every page, we asked: What do we want the user to do next? → This led to simple, focused CTAs: Host a workshop, Partner for research, Plan a trip.

Since layout options were limited, we:

Broke long paragraphs into clean bullet points, short sections, and bold subheads

Wrote in a tone that’s smart but human, ditching jargon for clarity

Used copy to add rhythm and white space — even when the design couldn’t

The site now speaks directly to each audience — students, donors, researchers, educators — without overloading anyone.

CEH’s work feels real and relatable, not vague or overwhelming.

Pages that used to feel heavy now feel clean, accessible, and inviting.

Donors can quickly grasp impact. Students know how to get involved. Partners know where to plug in.

And all this was done within a locked design system, proving that good content design can cut through even rigid templates.