Building Awareness for SolarSquare on Instagram
Himani Khatreja
Building Awareness for SolarSquare on Instagram
The Challenge
Most Indians love the idea of solar.
The government even supports it with massive subsidies and 0% EMI options.
But here’s the catch:
People still believe it’s too expensive.
Why?
Because nobody told them otherwise.
The Strategy
Flip the script.
From “too expensive” to “wait… this actually saves me money?”
The Approach
We didn’t dive into hard sells or jargon.
We started with clarity.
Step 1: Static Posts
Simple, scannable, myth-busting posts.
Each one tackled a common misconception.
Like:
“Solar has no guarantee”
“What if it stops working after 5 years?”
“It won’t work on cloudy days.”
Step 2: Carousel Posts
We used carousels to go deeper.
Broke down complex topics — like system capacity, myths around solar, no guarantees and news updates — into snackable slides.
No heavy lifting for the viewer. Just swipe and learn.
Step 3: Reels
Then came the reels.
Fast-paced, relatable, and real.
Each one either explained a key benefit or showed behind-the-scenes of real installs.
Some reel ideas we used:
✅ Real customer questions answered
✅ Day in the life of an installer
✅ Before-after rooftops
✅ “How much does solar really cost?” explained in under 30 seconds
The Result
We turned curiosity into clarity.
And clarity into leads.
DMs started filling up with questions — not doubts, but interest.
Like this project
Posted May 12, 2025
Built awareness for SolarSquare on Instagram, turning curiosity into leads.
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