MinJae is a professional dancer who needed a portfolio that could hold its own against his craft. The goal wasn't to build a typical portfolio with bios and bullet points — it was to create a digital stage. Somewhere that felt as dynamic and intentional as his performances.
The Challenge
Most portfolio templates are built around text. But for a dancer, the work is visual, kinetic, and atmospheric. The challenge was designing a site that could communicate his skill, range, and personality without leaning on words to do it.
Design Decisions
The entire layout was structured around media hierarchy — video and photography first, everything else secondary. Sections were organised to mirror how a talent booker or collaborator would naturally want to discover him: who he is, what he's done, who he's worked with, and what it's like to train with him.
Typography and spacing were kept minimal and deliberate so they never competed with the visuals. The dark, cinematic aesthetic was chosen to complement the energy of his photography and performance footage rather than contrast it.
Every scroll was treated as a moment — not just a page transition.
The Build
Built entirely on Framer, with a focus on smooth interactions and a seamless visual flow across devices. The site is rich with video and photography but optimised to stay fast and responsive.
Outcome
The client was thrilled with the final result across the board — the look, the feel, the flow, and how accurately it captured his identity as an artist.
"Let's create something together." — the closing line on the site, and exactly the energy the whole project was built around.