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Ready-made Italian cocktails with bitter intensity and Italian finesse.
Primo Aperitivo is the first aperitivo. A new brand created to embody the essence of Italian aperitivo culture at its most elemental: elegant, expressive, and unmistakably bitter.
Rooted in L’Essenza Italiana, Primo Aperitivo captures the spirit of La Dolce Vita through a refined collection of ready-made cocktails. Designed with sophistication and crafted around three timeless icons: Negroni, Americano, and Sbagliato; it brings the ritual of the Italian aperitivo into a contemporary luxury experience.
Client
Mercury Spirits
Expertise
Art Direction
Branding
Graphic Design
Packaging
Strategy
Industry
Luxury
Food & Beverage
0 likes · 1 view · Aug 4, 2026
Created Primo Aperitivo brand and packaging to capture Italian aperitivo culture across a range of ready-made cocktails.