From blank canvas to billboard | Propulse
Yeti
From blank canvas to billboard
A launch video for Propulse.
— created in collaboration with Opposite Visuals.
The brief
OV brought me in as a motion collaborator for a project they were developing with Propulse — a Buenos Aires-based platform solving a real problem: the lack of sales infrastructure for local businesses. The video needed to tell that story clearly, in a format that would work everywhere from a theater billboard to an Instagram feed.
The starting materials were minimal: a simple script, a rough AI-generated reference video, and an audio track. No design assets, no motion guidelines. Just a direction and a blank After Effects project waiting to be filled.
The process
Storyboard from scratch
Before touching After Effects, I developed a full storyboard based on the script. This went through several rounds of review and adjustment with both OV and Propulse before anything moved.
Once I received the script, it was time to do some sketching.
Motion notes are key before jumping into AE.
Now, let's animate it:
Version 1 | Too close to the reference: The first animation pass leaned too heavily on the AI reference OV had provided. It wasn't wrong, but it wasn't right either. OV's feedback was clear: this needed its own identity. We scrapped it and started fresh.
Version 2 | Finding the real direction: With the reference set aside, the creative space opened up. OV gave me real latitude here. They trusted my point of view and pushed me to commit to it. Several calls and iterations followed, each one sharpening the vision.
In total, the project took 24 hours from start to finish. The calls with the team were key to keeping us on the right track.
Final push. Once the direction was locked, I sat down for hours to execute. 24 hours tracked in total, split across storyboarding, base animation, advanced motion, and post-feedback refinements.
This was the first project where I built a complete storyboard from a script — not just animated someone else's boards. That shift changed how I think about motion: the decisions made before After Effects opens are the ones that matter most.
Finally, a big thank you to Opposite Visuals! Collaborating with a studio that respects your creative instincts while holding you to a high standard is exactly what it takes to raise the bar.
:')
If you made it this far, you already know how I work.
If that sounds like what you're looking for, I'd love to hear about your project.
Yeti & Opposite Visuals | Propulse | 2026
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Posted Jun 23, 2026
Collaborated on a Launch Video for Propulse with Opposite Visuals.
