A 14-second motion piece introducing Alt's visual identity: logo, colors, and typography.

Omar doesn't show up often — but when he does, he brings something worth doing. This time it was a logo reveal for Alt, an electricity company he was about to pitch to potential investors. The animation had to make an impression in under 3 seconds, built from a single reference image, with a presentation in two days. One round of feedback, one small adjustment, and his final word was "Beautiful."

Storyboard approved. No time to spare — the animation had to be done before the pitch.

What you're seeing is the whole thing — two night sessions, one deadline, one shot to get it right.

I rarely work under this kind of pressure. I usually prefer projects where time isn't scarce — where you can sit with an idea and push it further. But there's something special about the ones that squeeze everything out of you in a matter of hours. They call it talent. It's really just years of experience, condensed.