IRIS is the online flower shop just a click away that helps you express yourself by sending flowers to the people you love, appreciate or respect. IRIS helps you find the perfect bouquets and flower arrangements, in accordance with your personality or those to whom they are addressed.This was a personal project that I did while completing the Google UX Design course, in order to apply the theoretical concepts that I learned.

Being myself a flower passionate, I was thrilled to have the opportunity to integrate my personal interests with the process of enhancing my expertise in UX Design.

IRIS is losing market share to other competitors who are focusing mainly on online platforms. They hope that by improving their mobile app, customers will start seeing them also as a reliable online flower shop.​

Find out what online flower buyers look for when selecting an online flower shop. 

Find a way to incorporate current users needs in the app.

Make the existing app more intuitive, easy to navigate and visually appealing.