Glyph - Visual Identity

Interior Architect Morgan Chu had a vision for a furniture line of the moment. Opposing the idea of heirlooms, he designs pieces to shape your space now; not for years to come. Glyph combines a subtle sensibility with innovative design. Inspired forms, intriguing materials and a touch of eccentricity come together to create the inimitable: a suite of pieces that capture the independent spirit of contemporary style.

Unexpected is the underpinning of the visual identity system. From playfully placed typography and glyph forms to the primary color Acrylic Green, the system is distinctly nuanced. The wordmark telegraphs movement and reflects the curvatures of the furniture. Juxtaposed with the wordmark is our symbolic mark – an abstraction of the letter G.

The system is supported by glyph patterns that can be used to form the namesake or as individual letter / symbols.

Role: Design Director Studio: MA’AM Creative Strategist: Kristina C. Unker Lead Designer: Jessica Cullen Designer: deLana Fernandez Copywriter: Amelia Stein