Amber Waves is a 501(c)(3) non-profit organization - an ocean-side farm, uniting food and community with the mission to provide rich educational opportunities in agriculture for aspiring growers, thoughtful cooks, and eaters of all ages. As an extension to the brand identity, we translated the brand onto product labels for farm fresh veggies, dressings, sauces, and condiments.

The ingredients are the star so our label design is transparent—showing shoppers the beauty of the locally-grown ingredients and delicious concoctions.

The type system uses the Knockout font in four distinct faces adding interest to each product name while the Amber Waves logo sits atop as a halo. The back label features ingredients and offers ways to pair the product with your favorite foods and recipes. The vessels are reusable glass and metal jars – the perfect way to feature what’s inside without relying on expensive packaging that distracts from the products.

When integrated into the Market and Café at the Farm, the transparent labels and mixed typography pop off the shelf and invite shoppers to pick up, admire, and buy their favorites. Once the product is consumed, jars can be used as vases or containers for perishable and non-perishable goods.

Role: Design Director Studio: MA’AM Creative Strategist: Kristina C. Unker Lead Designer: Jessica Cullen Designer: deLana Fernandez Photography: Gabriela Herman