Asian Music Festival - Strategy, Naming, Visual Identity

A music festival that honoring Asian culture with the best experience for professional and amateur artists.

The Challenge

Amateur artists and fans of the Korean pop music niche are undervalued and overlooked by entertainment events in the northern region.

The Magic

We developed not only a brand, but an entire community of super fans that we call Asian Stars and we deliver the best experience of a concert, from registration at the festival to the moment of remembering the moments lived.