We were tasked with branding

We were tasked with branding Quip, the world’s first worldwide quantum computer. A deeply technical product at the intersection of decentralized computing, quantum research, and post-quantum security. Our challenge was to make it resonate with both institutions and crypto-native audiences.

The idea behind Quip was ambitious. Our job was to find a metaphor that could carry it, something simple enough to become a brand, but deep enough to reward a closer look. We found it in a butterfly.

Our Design Director Arseniy walks through the whole process, from briefing and first concepts to final identity.