Overview EXER is an innovative neobank created to make banking simpler and more inclusive. With the slogan “A Bank for All,” EXER set out to design financial services that feel accessible to everyone — regardless of background, location, or tech experience.

Creating a logo that encapsulates the core values of Exer which are; inclusivity, simplicity, and modernity. The logo should be versatile enough to be used across various digital platforms, marketing materials, and physical spaces. Additionally, it should appeal to a wide demographic while maintaining a distinctive and memorable look.

As the Brand Designer, I:

Defined the brand values and personality (inclusive, modern, approachable, trustworthy).

Designed the logo and visual system to feel universal and adaptable across digital and print.

Built a color palette and typography system that works across the app, marketing, and website.

Created brand guidelines to ensure consistency as Exer grows.

The final identity reflects EXER’s promise of inclusivity and innovation:

A logo that is clean, modern, and adaptable instantly recognizable without being intimidating.

A color palette that balances warmth and trust

Typography and layouts that prioritize clarity and readability, supporting accessibility across platforms.

The refreshed identity does more than look good — it equips EXER with the tools to scale. From the app to the Framer website to future marketing campaigns, the system ensures consistency and recognition at every touchpoint. EXER is now ready to grow as a truly inclusive digital bank.