Brand Identity for Custom tufted rugs studio

KOVRUA is a young business that creates custom rugs using tufting technique. The mission is create vivid emotions and сelebratory mood from the moment of getting tufted rug with a custom design.

Well-known as a creative studio with a personal team, as well as business with dynamic growth of recognition and effective projects in Russia.

Brand Identity Design

Packaging Design

Social Media Design

KOVRUA brand identity delivers through the known elements characterized to the project ideas and visions, brightness of the final product.

Custom, qualitative, creative, painstaking, spectacular, dynamic, festive and special.

Strong creative font characterized by dynamic and festive mood of rugs that created in the studio. Font resemblances writing made by threads as an essential material for making rugs. Moreover, it imitates soft forms of custom rugs through rounded letter endings.

Illustration of twisted thread. The simplest and well-known element in mentioning of rugs. The loops referus to the technique of making product — tufting.

It contains a metaphor of a brand team that represents as human figure using the letters O and V.

Pattern that recreated from a brand mark representing the rug canvas.